Startup Launch Blueprint
You have an idea that keeps tapping you on the shoulder. The Startup Launch Blueprint turns that itch into a tested, revenue-ready business inside three months — with weekly live sessions, a founder community and frameworks borrowed from real Aussie startups that shipped fast.
What you walk away with
By the end of the sprint you will not just have learned the theory. You will have a validated offer, a landing page that converts, an outreach script that books calls and a clear 12-month roadmap you can actually follow.
- A validated problem worth solving
- Your first 10 paying customers plan
- A pitch deck you can send investors
Built for founders who would rather ship than study
The Blueprint is designed as a working sprint, not a lecture series. Every Monday you get a recorded masterclass running about 45 minutes. Every Wednesday you join a live clinic where we pressure-test whatever you are stuck on. Every Friday you submit a short progress note and get direct feedback from your coach.
You will use tools you already have — Notion, Canva, a Stripe account and a laptop. No coding required. No previous business experience assumed. Just an honest willingness to talk to potential customers before you build anything expensive.
- Customer interviews script that gets people to answer honestly
- Offer design canvas to price your product without guessing
- Simple launch checklist covering domain, payments and legal basics
Of structured, cohort-based guidance
Live clinics recorded for later viewing
Average lift in qualified leads for graduates
Of founders pitch their idea by week ten
We have sat in the messy middle of early-stage chaos
Our coaching team has launched fourteen companies between them, shut down four, and sold two. That mix of wins and scars is the point. Nobody here is going to hand you a lecture about synergy — you get honest sessions with operators who remember exactly what it felt like to have $400 in the bank and a deadline on Friday.
Since 2018 we have run this programme with founders across Australia, from Hobart to Brisbane. The community alone has saved more than a few Sunday-night panic attacks.
Built by operators
Every module is written by someone who has shipped a product, missed a payroll and fixed it before lunch.
Small cohort sizes
We cap each intake at thirty founders so every question actually gets answered in the room.
Local-friendly examples
Case studies drawn from Australian startups, not just Silicon Valley folklore you cannot use.
Ongoing alumni access
After you graduate you keep a permanent seat in the alumni Slack and monthly check-in calls.
Three ways to join the Blueprint
Pick the level of hand-holding that matches where you are right now. You can upgrade at any point during the cohort and pay only the difference.
Solo Founder
Self-paced access for the bootstrapper who prefers to work through the material alone.
- All twelve recorded masterclasses
- Downloadable worksheets and checklists
- 60-day access to the video library
- Community forum membership
Cohort Plus
The classic experience — live sessions, live feedback and a group of founders shipping alongside you.
- Everything in Solo Founder
- Twelve live Wednesday clinics
- Weekly written feedback on your notes
- Private Slack with the cohort
- Investor pitch deck review
Founder Intensive
One-on-one coaching for founders who want a dedicated operator in their corner every week.
- Everything in Cohort Plus
- Twelve private 45-minute coaching calls
- Direct message access to your coach
- Two warm intros to potential partners
- Quarterly follow-ups for a full year
- Priority seat in the next intake
Payment plans are available on request — just mention it when you fill in the enquiry form.
Your sprint, broken into six stages
The Blueprint moves in a deliberate rhythm. Each stage builds on the last, and nothing gets skipped just because you feel behind.
Week 1 — Set the ground rules
Define what winning looks like for you personally, set a realistic weekly time budget and get your workspace set up.
Weeks 2-3 — Interrogate the problem
Run eight to twelve customer interviews using our script, then map the pain points onto a single-page problem statement.
Weeks 4-5 — Design the offer
Shape a minimum viable offer, choose a price using the value-based worksheet and write the promise in one sentence.
Weeks 6-7 — Build the front door
Launch a lean landing page with a clear call to action, connect Stripe and install basic analytics that you will actually read.
Weeks 8-10 — Get first sales
Work the outreach list, book ten discovery calls, and refine your pitch based on what prospects push back on.
Weeks 11-12 — Prepare the story
Turn what you learned into a twelve-slide pitch deck and a 90-second verbal narrative you can deliver cold.
A look at what founders actually build here
These are snapshots from past cohorts — the rooms we worked in, the pages founders launched and the whiteboards that went through more rewrites than anyone planned.
Kickoff weekend in Hobart
Thirty founders, one whiteboard wall and an unreasonable amount of flat white coffee to start the twelve weeks.
First landing page goes live
A founder hitting publish for the very first time after three weeks of writing, rewriting and deleting the same headline.
Customer conversation day
Recorded practice sessions where founders run our interview script on each other before trying it with real prospects.
Mid-cohort demo evening
Halfway through the programme each cohort presents a five-minute update to peers and gets tough, useful feedback.
Final pitch rehearsal
The last session of every cohort is spent delivering the twelve-slide deck to a small panel of mentors and alumni.
Graduation catch-up
Twelve months later, former cohort members return to share what actually happened once the course ended.
Questions we get before every intake
If something is not covered here, send us a note and a real person will get back to you with an actual answer — not a canned response.
Ask us directlyReserve your seat in the next cohort
Fill in the short form and we will send you the full syllabus, the start date for the next intake and a link to a short call if you want to talk it through first.
- Response within one business day
- No obligation, no pushy upsells
- Payment plans available on request